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  Developing software skills in the high turnover production evironment

My first full-time design gig was as a designer for the Press-Telegram in Long Beach, CA. I was pursuing a career as a fine artist at the time and the job in the PT's ad production department was a great way for me to hone my software skills while learning design.

This was back in the days of Photoshop 3, when the mostly-young designers cranked Fishbone and competed to see who could learn the most quick keys. I worked on early macs and ancient compositing machines cranking out ads by the dozens. Later I was promoted to the Marketing department where I worked on covers for the Spanish Language publication, speciality inserts and developed the paper's marketing kit.

My role on these projects was Senior Designer and production.

  Design research and initial logo exploration

We didn't have a lot of time to massage the designs for these publications or the technology to accurately color-correct. Most of our assignments had a turnover of a day or two and no more than one proof. There may have been a little too much reliance on the drop shadow, but it was the early days of photoshop.

  The PT's marketing kit

"A Mosaic of Lifestyles" was the theme for the newspapers marketing kit. I acted as production artist on this design.



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© Craig Millman 2009