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  Branding the cold and dry storage company

Herb of Bakersfield Cold and Dry storage wanted an identity that communicated professionalism, reliability and the businesses’ ability to deal with organic inventory. We developed a solid, versatile logo that was applied to collateral, uniforms, and even painted on the company building. The brand is a visible landmark for anyone driving South on the 99 in Bakersfield.

My role on the project included art direction, design, and all production.

I created these deliverables
• BCD logo
• Business cards and stationary
• Building signage



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© Craig Millman 2009